Hsieh didn't just build a shoe company. He built a proof of concept โ that culture, not strategy, is the most durable competitive advantage a business can have.
My Learning From: The 12 Week Year – Get More Done in 12 Weeks than Others Do in 12 Months
Most people don't have a goal problem. They have an execution problem. The 12 Week Year reframes how time works โ and why a year is actually the enemy of getting things done.