Incumbents retreat during downturns. Markets get abandoned. Segments get underserved. That's not a problem for disruptors — it's their opening
Disruptive Innovation: Finding Opportunities in Crisis
My Learning From: Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant
Most companies compete harder in markets that are getting more crowded. Blue Ocean Strategy asks a different question entirely: what if you stopped competing and started creating instead?
My Learning From: Influence — The Psychology of Persuasion
Cialdini's book is uncomfortable reading — not because it's dark, but because you start recognising the moves being played on you in real time.
My Learning From: Scaling Up- How a Few Companies Make It…and Why the Rest Don’t
Verne Harnish's Scaling Up is a sobering read. Growth, it turns out, doesn't solve your problems — it amplifies them. Here's what the book taught me about building something that actually lasts.
Interactive Marketing – What, Why, How?
Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →
Facebook for Marketers : Audience Insights
Facebook launches - Facebook Audience Insights, which is a new tool that can be exploited by marketers, by giving us insights about our potential or present customers, thereby allowing us to tailor the message to them in a better way. Once you choose the type of audience you can analyse details and get insights on... Continue Reading →
Logo 101
On an everyday basis we encounter up to 3500 marketing messages, most of them ads on the route we are travelling in. Being bombarded by so many ads, we take notice of only creative ads which stands out and we also associate it with a brand. A logo is the one which helps us identify this brand in... Continue Reading →
Inbound Marketing Strategy
This infographic maybe 2 years old but the scenario has not changed much for 2014.
GIFOGRAPHIC – on Growth of Mobile Ads
Really good information and a really cool rendition ! Infographic by Vertical Measures
harish.balasubramanian 
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