Enterprise GenAI spend tripled in 2024. The pattern of where the money went — and how fast "buy" beat "build" — says something important about what comes next.
The Enterprise AI Spending Signal That Most Strategies Are Missing
AI Is Getting Boring. That’s the Best Thing That Could Happen.
The novelty is fading. The hype is cooling. And somehow, that's exactly when AI gets genuinely interesting for the organisations paying attention.
The Year AI Stopped Being a Pilot Programme
Enterprise AI crossed a threshold in 2024. The question shifted from "can it work?" to "how do we scale it?" Here's what the year actually proved.
harish.balasubramanian 