Cialdini's book is uncomfortable reading — not because it's dark, but because you start recognising the moves being played on you in real time.
My Learning From: Influence — The Psychology of Persuasion
The CEO’s Guide to Driving Organizational Change
Effective implementation is crucial for any corporate strategy to succeed. Companies often struggle navigating change due to internal resistance and lack of urgency. To foster successful change, CEOs must establish a compelling vision, build strong teams, promote a positive future, address roadblocks, celebrate small wins, and ensure changes are integrated into daily routines.
My Learning From: Mindsharing- The Art of Crowdsourcing Everything
Lior Zoref didn't just write a book about crowdsourcing — he crowdsourced the book itself. That's either a gimmick or a proof of concept. It turned out to be the latter.
My Learning From: Measure What Matters
John Doerr didn't invent OKRs. Andy Grove did. But Doerr brought them to Google — and then wrote the book that taught the rest of the world why they work. Here's what stuck with me.
Are you a Strategic Thinker?
Strategic thinking is often perceived as an innate skill, but it can be developed through practice and learning. Key traits of strategic thinkers include curiosity, clarity in problem-solving, openness to ideas, prioritization of important tasks, risk awareness, decisiveness, and a passion for learning. Developing these traits can enhance one's strategic capabilities.
My Learning From: Start With Why – How Great Leaders Inspire Everyone to Take Action
Simon Sinek's central argument is simple and quietly radical: people don't buy what you do, they buy why you do it. The implications for leadership turn out to be significant.
My Learning From: Scaling Up- How a Few Companies Make It…and Why the Rest Don’t
Verne Harnish's Scaling Up is a sobering read. Growth, it turns out, doesn't solve your problems — it amplifies them. Here's what the book taught me about building something that actually lasts.
My Learning From: The Lean Startup
Eric Ries didn't just write a startup manual. He reframed what it means to learn — and once you see it that way, the method applies almost everywhere.
When to advertise what? OR the Art of Association
Do advertisements persuade you enough to buy a product? Not all advertisements translate into purchase, especially TV ads because you are sitting at home when watching it and there is no way to buy it then and there. So the key goals for ads is to maintain 'top of mind' , so when you actually go for... Continue Reading →
Interactive Marketing – What, Why, How?
Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →
Logo 101
On an everyday basis we encounter up to 3500 marketing messages, most of them ads on the route we are travelling in. Being bombarded by so many ads, we take notice of only creative ads which stands out and we also associate it with a brand. A logo is the one which helps us identify this brand in... Continue Reading →
Augmentation of Customer experience with Technology
In 2013 Disney introduced MagicBands in their theme parks. The Technology: The band is RFID enabled and also functions as a ticket and completely linked with the online 'my-disney-experience', which stores the personal information, preferences and much more. The Possibilities: Now this being bundled with features allowing this to be a wallet, room key, ticket, passes etc. there is no... Continue Reading →
Virtual Tourism !
How many of you have checked out the Night Walk application from Google? If you have not, then check it out before reading further. This is the latest and most impressive experiments from Google, which takes the concept of maps to a whole new level. The current version of made available for the city Marseille in France... Continue Reading →
Facebook: Facial Recognition 2.0
We know that Facebook already uses facial recognition technology and suggests tags on photos uploaded by us; Google has similar technology for its Google+ social network. But last month Facebook published explaining the capabilities of their new AI(artificial intelligence) system called DeepFace. Now the interesting part is that if humans compare 2 photos and answer if both have the same person in it, there... Continue Reading →
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