Build-measure-learn hasn't expired. But when your product learns from data and surprises you in production, the loop needs some new steps.
Why a Funding Crunch Is the Best Thing That Ever Happened to Lean Startup
Capital scarcity is doing something useful โ forcing founders back to lean discipline. Build, Measure, Learn has never been more relevant than right now.
My Learning From: The Lean Startup
Eric Ries didn't just write a startup manual. He reframed what it means to learn โ and once you see it that way, the method applies almost everywhere.