Design thinking is everywhere in 2022. But most organizations skip the one phase that actually matters. Here's where the real innovation breakthroughs happen.
Avoiding Fake Design Thinking: Why Empathy Matters
When to advertise what? OR the Art of Association
Do advertisements persuade you enough to buy a product? Not all advertisements translate into purchase, especially TV ads because you are sitting at home when watching it and there is no way to buy it then and there. So the key goals for ads is to maintain 'top of mind' , so when you actually go for... Continue Reading →
harish.balasubramanian 