Cialdini's book is uncomfortable reading — not because it's dark, but because you start recognising the moves being played on you in real time.
My Learning From: Influence — The Psychology of Persuasion
How Colors Affect Conversions
Here is an interesting infographic explaining how one should go about choosing the colour pattern for their websites. ++ Click Image to Enlarge ++ Source: How Colors Affect Conversions – Infographic Featured image: Photo by strolicfurlan / CC BY
harish.balasubramanian 